PORTFOLIO/BRANDING
BUILDING HEWITT
CAPITAL CAMPAIGN
The Hewitt School is an all-girl, K-12, private school on Manhattan's Upper East Side. They asked us to brand their $10 million capital campaign Building Hewitt and develop a full range of collateral for the campaign's duration. A main priority was to garner 100% participation from the school community, including alumnae. We started by developing the campaign's tag line "See What We Can Do"—a positive call to action.
The design for the Building Hewitt logo illustrated their goal to connect Hewitt’s 75th street building to newly purchased real estate directly opposite on 76th street. We also produced videos for their website, info graphics, and various signage.
The centerpiece collateral was an over-sized brochure, built to engage the community and inform them of the campaign's goals. The built-in pocket held more ephemeral items such as fundraising status, committee members, a donor list, and the reply mechanism.
Winner, Logo Design, Graphic Design USA, 2015 American Graphic Design Award
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Brochure for Building Hewitt Capital Campaign
